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Higher Diploma in Digital Marketing and Brand Management

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The Higher National Diploma in Digital Marketing and Brand Management is considered the Second level a student can pursue after successfully completing the Advanced Diploma in Digital Marketing and Brand Management. This is a prt-time course that has a duration of one academic year. Those eligible to the Higher National Diploma in Digital Marketing and Brand Management are either those students who have completed the Advanced Diploma in Digital Marketing and Brand Management course conducted by NIBM or any student who has sat for the Advanced Diploma in Digital Marketing and Brand Management course conducted by NIBM with pending results.

Apply for the course
NIBM

Department

Business
NIBM Programmes

Campus

Rajagiriya /
NIBM Programmes

Level

Higher National Diploma
NIBM

Method

Part Time
NIBM

Duration

1 Year

Objectives

Once admitted to the Higher National Diploma, students are exposed to a wide range of advanced subjects in marketing management, most of them being applications of the knowledge they have gained in the Advanced Diploma level. The coming years will witness remarkable advances in the availability of information and speed of communication and explosive growth in global business and international competition. The paradox of technological advances and evolving globalization requires multidisciplinary and integrative approaches to comprehend the exact realities in management. Modules in digital marketing and brand management attempt to develop the following subject-specific skills.

  • Essential Marketing management skills
  • Essential Modern Management skills
  • Essential Financial and Human resources management skills
  • Judgment and decision-making skills
  • Problem-solving and Analytical skills
  • Creativity and Critical Thinking skills
  • Team working and Negotiating skills
  • Leaderships and Communication skills

ENTRY REQUIREMENTS

For admission to Higher National Diploma program in Digital Marketing and Brand Management at National Institute of Business Management,

  • participants must complete Advanced Diploma in Digital Marketing and Brand Management-Part Time NVQ 5/SLQL 3 with 60 credits or any equivalent qualification.

Commencement

  • Colombo – March 2024

Course structure and modules

  • Global marketing and branding strategy
  • Business and corporate communications
  • Managing people and finance for marketing
  • Business analytics for marketing
  • Digital platform strategy
  • Artificial intelligence in digital marketing
  • Digital entrepreneurship
  • E-commerce and e-supply chain management
  • Advanced brand management
  • Business strategy 11. Crest 12. Business project & industrial training

Programme Fees

  • Course Fee: 400,000 LKR + Registration Fee: 5000 LKR