Foundation Course in Marketing Management (English)

Campus

Kandy / Colombo /

Level

Method

Weekend

Duration

10 Weeks

ENTRY REQUIREMENTS

  • School Leavers Students awaiting University Job Seekers.

Commencement

  • Pending

Course structure and modules

  • Role of Marketing Management
  • Marketing Environment & Marketing Information System
  • Introduction to buyer behavior
  • Segmentation, Targeting & positioning for competitive Advantage
  • Designing and Managing Products and services
  • Developing Pricing Strategies and Programs
  • Designing and Managing value networks and channels
  • Designing and Managing Marketing Communication
  • Fundamentals of Marketing Planning
  • New trends in Marketing
  • Careers in Marketing

Programme Fees

  • LKR 30,000 + LKR 1,000 (registration fee)