Certificate in Digital Marketing


Campus
Colombo /

Level


Method
Part Time

Duration
04 monthsENTRY REQUIREMENTS
- Those who have sat for G.C.E O/L
Commencement
- Colombo – Pending
Course structure and modules
- Introduction to Marketing and Digital Marketing
- Digital Marketing Channels
- Creating initial digital marketing plan
- Content management
- SWOT analysis
- Target group analysis
- Search Engine Marketing
- SEO Optimization
- Website design & Management for Digital Marketing
- Pay-per-click (PPC)
- Setting up Google Adwords campaigns
- Display Advertising
- Social Media Marketing
- Facebook Advertising
- Business opportunities and Instagram options
- Creating campaigns on LinkedIn
- Analytics & Measuring Digital Media Success
Programme Fees
- LKR 35,000 + LKR 1,000 (registration fee)