NIBM / Programmes / Certificate in Digital Marketing

List of Programmes

Certificate in Digital Marketing

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Apply for the course
NIBM Programmes

Campus

Colombo /
NIBM Programmes

Level

NIBM

Method

Part Time
NIBM

Duration

04 months

ENTRY REQUIREMENTS

  • Those who have sat for G.C.E O/L

Commencement

  • Colombo – Pending

Course structure and modules

  • Introduction to Marketing and Digital Marketing
  • Digital Marketing Channels
  • Creating initial digital marketing plan
  • Content management
  • SWOT analysis
  • Target group analysis
  • Search Engine Marketing
  • SEO Optimization
  • Website design & Management for Digital Marketing
  • Pay-per-click (PPC)
  • Setting up Google Adwords campaigns
  • Display Advertising
  • Social Media Marketing
  • Facebook Advertising
  • Business opportunities and Instagram options
  • Creating campaigns on LinkedIn
  • Analytics & Measuring Digital Media Success

Programme Fees

  • LKR 35,000 + LKR 1,000 (registration fee)