Certificate in Digital Marketing

Campus

Colombo /

Level

Method

Part Time

Duration

04 months

ENTRY REQUIREMENTS

  • Those who have sat for G.C.E O/L

Commencement

  • Colombo – 24th April 2021

Course structure and modules

  • Introduction to Marketing and Digital Marketing
  • Digital Marketing Channels
  • Creating initial digital marketing plan
  • Content management
  • SWOT analysis
  • Target group analysis
  • Search Engine Marketing
  • SEO Optimization
  • Website design & Management for Digital Marketing
  • Pay-per-click (PPC)
  • Setting up Google Adwords campaigns
  • Display Advertising
  • Social Media Marketing
  • Facebook Advertising
  • Business opportunities and Instagram options
  • Creating campaigns on LinkedIn
  • Analytics & Measuring Digital Media Success

Programme Fees

  • LKR 35,000 + LKR 1,000 (registration fee)