Certificate Course in Brand Management, Digital Marketing and Event Management
Department
Business
Campus
Colombo /
Level
Certificate
Duration
3 MonthsObjectives
Brand management, Digital and Event marketing are the highly demanding fields/professions in the Contemporary Business World. But there is no such course available in the present market for a Beginner to obtain a basic understanding about these three (03) fields in a one program, before they finalize in which field they want to be specialized.
Recognizing this gap in the market, National Institute of Business Management pioneer in ICT and Business Management Education in Sri Lanka, has developed this novel course for those who likes to enter in to these three fields to develop the required basic knowledge and skills and also anyone who interested to learn about any of these fields as an added qualification.
ENTRY REQUIREMENTS
- For students after O/L’s
Commencement
- Colombo – 10th March 2023
- Kandy – 21st June 2023
Course structure and modules
- Introduction to Marketing Management Function and Modern Marketing Landscape
- Introduction to Marketing Management Process
- Understanding Marketing Environment & Marketing Research
- Consumer Buying Behavior
- Designing 4Ps & 7Ps
- Introduction to Branding
- Designing Compelling Brands
- Building and Managing Brand Equity
- Measuring Brand Performance (Brand Audit)
- Global Branding & New Trends in Branding
- Introduction to Digital Marketing
- Website Planning and Creation
- Search Engine Marketing and Search Engine Optimization
- Email Marketing
- Social Media Marketing
- Introduction to Event Marketing
- Event Planning, Selecting Event Venues and Sites
- Preparing Event Budgets & Quotations
- Monitoring Event Registrations & Work Operations
- Lead and Manage People in Events
Programme Fees
- Course Fee: Rs.40,000/= + Registration Fee: Rs.2000/=