NIBM / Programmes / Certificate Course in Brand Management, Digital Marketing and Event Management

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Certificate Course in Brand Management, Digital Marketing and Event Management

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NIBM

Department

Business
NIBM Programmes

Campus

Colombo /
NIBM Programmes

Level

Certificate
NIBM

Duration

3 Months

Objectives

Brand management, Digital and Event marketing are the highly demanding fields/professions in the Contemporary Business World. But there is no such course available in the present market for a Beginner to obtain a basic understanding about these three (03) fields in a one program, before they finalize in which field they want to be specialized.

Recognizing this gap in the market, National Institute of Business Management pioneer in ICT and Business Management Education in Sri Lanka, has developed this novel course for those who likes to enter in to these three fields to develop the required basic knowledge and skills and also anyone who interested to learn about any of these fields as an added qualification.

ENTRY REQUIREMENTS

  • For students after O/L’s

Commencement

  • Colombo – 25th September 2023
  • Kandy – 21st June 2023

Course structure and modules

  1. Introduction to Marketing Management Function and Modern Marketing Landscape with Marketing Management Process
  2. Introduction to Event Management , Event Planning, Selecting Event Venues and Sites
  3. Introduction and Evolution of Digital Marketing
  4. Introduction to Branding and Designing Compelling Brands
  5. Digital Content Marketing and Social Media Marketing
  6. Preparing Event Budgets and Event Marketing
  7. Understanding Marketing Environment & Marketing Research
  8. E commerce and E business
  9. Monitoring Event Registrations & Work Operations
  10. Measuring Brand Performance (Brand Audit with Case Study)
  11. Understanding Consumer Buying Behavior
  12. Global Branding & New Trends in Branding
  13. Building and Managing Brand Equity
  14. Designing 4Ps & 7Ps
  15. Digital Entrepreneurship
  16. New Trends in Digital Marketing – Introduction to Big Data and Artificial Intelligence in Digital Marketing
  17. Search Engine Marketing and Search Engine Optimization, Social Listening and Digital Research
  18. Website Planning and Web Analytics for Marketing
  19. Digital Copyrights and Legal Framework in Marketing
  20. Lead and Manage People in Events and Future Careers in Marketing

Programme Fees

  • Course Fee: Rs.40,000/= + Registration Fee: Rs.2000/=