Advanced Certificate in Digital Marketing and Brand Management
Department
Business
Campus
Colombo / KIC /
Level
Method
Full Time/ Part Time
Duration
04 monthsENTRY REQUIREMENTS
- Successfully completed a certificate programme specialized in Digital Marketing Graphic
- Minimum 2 passes at G.C.E A/L in any stream
- Passed G.C.E O/L with 5 credits including credits for Mathematics or ICT and English
OR
- Passed G.C.E O/L with minimum 1-year relevant Industry experience
- Design /Video production/Animation
Commencement
- Colombo – July 2023
- Peradeniya (KIC) – 20th February 2023 (Full Time)
Course structure and modules
- Marketing Landscape (Role, Tasks and Functions)
- Buying Behavior and Psychology
- Introduction to Brand Strategy
- Crafting a Brand Strategy (STP)
- Developing a Strong Brand Strategy (Brand meaning & Identity)
- Building Brand Equity
- Conducting a Brand Audit
- Planning for Brand Extensions
- Designing a Brand Communication Strategy
- Guest Lecturer on Latest Development in Brand Management
- Dealing with Competition
- Global Branding
- Principles of Digital Marketing
- Planning Process in Digital Mediums
- Social Media Marketing
- Content and Video Marketing
- Search Engine Optimization
- Google Ads – Display, Paid Search and Video
- Email Marketing
- Digital Copyrights and Legal Background
- Advanced Programmatic Advertising
- Modern Themes in Digital Platforms
- Digital Marketing in Practical Applications
- Artificial Intelligence and Big Data usage in Digital Marketing
- Personal Branding
- Fine-tuning the image of your brand
- Ethical branding and Social Responsibilities of a brand Manager
- Final Presentation and Evaluation
- E commerce, Payment Gateway management and Digital Marketing
- Metaverse and Future Applications with Virtual Reality
- Conversational Marketing and Chatbots.
- Introduction to Personalization with AI,Machine learning and Big Data
Programme Fees
- Course Fee: LKR 65,000 + Registration Fee: LKR 2,000