Social Media Marketing

Department

Business

Campus

Colombo /

Level

Workshops

Duration

02 Days

ENTRY REQUIREMENTS

  • Marketing and IT professionals who believe the power of social media and want to use its strengths best in their marketing efforts. Also good for business and IT students.

Course structure and modules

  • How social media can change my business
  • Brief Introduction to Social Media and Social media Marketing
  • SWOT / Environmental analysis of your business
  • Aligning your business in the Social Media map
  • Social Media vs. Traditional media: Cost-benefit analysis
  • The Legal Side of Social Media: Copyright and Trademark Implications
  • Social media ethics: Dos and Don’ts in Sri Lanka context

  • Social media marketing potential: Blogs, Twitter, YouTube, etc
  • Professional blogging and microblogging
  • Getting the best out of YouTube, Flicker, and Instagram
  • Using Google Alerts and other Google Apps
  • Content creation, distribution, management and monitoring
  • Planning and Scheduling worksheets
  • Collaborative Marketing and Crowdsourcing
  • Consumer-generated content handling

  • Social media marketing: Facebook and LinkedIn
  • Creating Facebook groups and pages
  • Tips and Guides for popularising groups/pages
  • Content creation, distribution, management and monitoring
  • Public Relations, Reputation Monitoring, Crises Management
  • Paid Promotion: Ads and Contests
  • LinkedIn marketing: strengths and limits
  • Collaborative Marketing and Crowdsourcing
  • Consumer-generated content handling

 

  • Practical session (At NIBM computer labs)
  • Critical analysis of selected social media marketing efforts for their strengths and weaknesses. This exercise will provide an opportunity for participants to learn the trick of the trade firsthand.

Programme Fees

  • Course Fee: LKR 14,000