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The Workshop on Social Media Marketing is designed for marketing and IT professionals, as well as business and IT students, who wish to harness the power of social media to enhance their marketing strategies. This comprehensive course provides a detailed understanding of how social media can transform business practices, offering practical tools to effectively use various platforms.

Participants will start with an introduction to social media marketing, understanding its potential and learning how to conduct a SWOT/Environmental analysis of their business to align it with social media opportunities. The course compares social media with traditional media, exploring the cost-benefit analysis and the legal aspects such as copyright and trademark implications.

The workshop covers a wide range of platforms including blogs, Twitter, YouTube, Instagram, and LinkedIn, guiding participants on content creation, management, and monitoring. It also delves into collaborative marketing, crowdsourcing, and handling consumer-generated content effectively. Specific lessons on Facebook and LinkedIn marketing, reputation management, and paid promotions will help participants develop targeted campaigns.

Through practical sessions, participants will critically analyze existing social media marketing efforts to identify strengths and weaknesses, giving them hands-on experience in crafting successful social media strategies.

Department
Department
SCHOOL OF BUSINESS
Campus
Campus
Colombo Campus / Rajagiriya Campus
Level
Level
Workshops
Method
Method
Duration
Duration
02 Days
Medium
Medium
English

Entry Requirements

  • Marketing and IT professionals who believe the power of social media and want to use its strengths best in their marketing efforts. Also good for business and IT students.

Programme Fees

Current Fee Structure

  • Course Fee: LKR 15,000 (Per Day)

*Subject to change without prior notice. Conditions apply.

Course Structure and Modules

  •  How social media can change my business

  • Brief Introduction to Social Media and Social media Marketing

  • SWOT / Environmental analysis of your business

  • Aligning your business in the Social Media map

  • Social Media vs. Traditional media: Cost-benefit analysis

  • The Legal Side of Social Media: Copyright and Trademark Implications

  • Social media ethics: Dos and Don’ts in Sri Lanka context

  • Social media marketing potential: Blogs, Twitter, YouTube, etc

  • Professional blogging and microblogging

  • Getting the best out of YouTube, Flicker, and Instagram

  • Using Google Alerts and other Google Apps

  • Content creation, distribution, management and monitoring

  • Planning and Scheduling worksheets

  • Collaborative Marketing and Crowdsourcing

  • Consumer-generated content handling

  • Social media marketing: Facebook and LinkedIn

  • Creating Facebook groups and pages

  • Tips and Guides for popularising groups/pages

  • Content creation, distribution, management and monitoring

  • Public Relations, Reputation Monitoring, Crises Management

  • Paid Promotion: Ads and Contests

  • LinkedIn marketing: strengths and limits

  • Collaborative Marketing and Crowdsourcing

  • Consumer-generated content handling

  • Practical session (At NIBM computer labs)

  • Critical analysis of selected social media marketing efforts for their strengths and weaknesses. This exercise will provide an opportunity for participants to learn the trick of the trade firsthand.