Advanced Certificate Course in Marketing Management
Department
Business
Campus
Colombo / Galle / Kandy /
Level
Advanced Certificate
Method
Part Time
Duration
04 monthsENTRY REQUIREMENTS
- Those currently employed in Marketing and seek a basic qualification.
Commencement
- Colombo – July 2022
Course structure and modules
- The Marketing Concept
- Marketing Environment
- Marketing Research
- Consumer Behavior
- Marketing Strategies
- Marketing Planning
- Marketing Ethics
- International Marketing
- Marketing Skills
- Principles of Management
- Marketing Communication
- Targeting & Positioning
Programme Fees
- Course Fee: LKR 50,000