What is your next education pathway?
Advanced Certificate Course in Marketing Management is designed for individuals working in marketing roles who seek to enhance their qualifications and deepen their understanding of the marketing field. This comprehensive course provides a solid foundation in key marketing concepts, including marketing research, consumer behavior, and strategic marketing planning.
Students will gain expertise in developing effective marketing strategies, targeting and positioning products, and communicating brand messages across various channels. The course also covers essential topics such as marketing ethics, international marketing, and the marketing environment, ensuring students are equipped to handle global and diverse market challenges.
Additionally, the program integrates principles of management, helping students understand how marketing fits within broader organizational objectives and operations. Practical marketing skills are emphasized, empowering students to make data-driven decisions, optimize marketing campaigns, and drive business growth.
Ideal for professionals aiming to expand their marketing expertise, this course will help students refine their skills and strategies, preparing them for leadership roles in marketing management.
Entry Requirements
Those currently employed in Marketing and seek a basic qualification.
Commencement
Rajagiriya - Pending
Programme Fees
Current Fee Structure
Course Fee: LKR 50,000
Course Structure and Modules
The Marketing Concept
Marketing Environment
Marketing Research
Consumer Behavior
Marketing Strategies
Marketing Planning
Marketing Ethics
International Marketing
Marketing Skills
Principles of Management
Marketing Communication
Targeting & Positioning