What is your next education pathway?

Advanced Certificate Course in Marketing Management is designed for individuals working in marketing roles who seek to enhance their qualifications and deepen their understanding of the marketing field. This comprehensive course provides a solid foundation in key marketing concepts, including marketing research, consumer behavior, and strategic marketing planning.

Students will gain expertise in developing effective marketing strategies, targeting and positioning products, and communicating brand messages across various channels. The course also covers essential topics such as marketing ethics, international marketing, and the marketing environment, ensuring students are equipped to handle global and diverse market challenges.

Additionally, the program integrates principles of management, helping students understand how marketing fits within broader organizational objectives and operations. Practical marketing skills are emphasized, empowering students to make data-driven decisions, optimize marketing campaigns, and drive business growth.

Ideal for professionals aiming to expand their marketing expertise, this course will help students refine their skills and strategies, preparing them for leadership roles in marketing management.

Department
Department
SCHOOL OF BUSINESS
Campus
Campus
Colombo Campus / Kandy Campus / Galle Campus
Level
Level
Advanced Certificate Programmes
Method
Method
Part Time
Duration
Duration
04 months
Medium
Medium
English

Entry Requirements

  • Those currently employed in Marketing and seek a basic qualification.

Commencement

  • Rajagiriya - Pending 

Programme Fees

Current Fee Structure
  • Course Fee: LKR 50,000

*Subject to change without prior notice. Conditions apply.

Course Structure and Modules

  • The Marketing Concept

  • Marketing Environment

  • Marketing Research

  • Consumer Behavior

  • Marketing Strategies

  • Marketing Planning

  • Marketing Ethics

  • International Marketing

  • Marketing Skills

  • Principles of Management

  • Marketing Communication

  • Targeting & Positioning