Certificate in Fashion Marketing
Department
Design
Campus
Kirulapone / KIC /
Level
Certificate
Method
Full Time
Duration
04 monthsCommencement
- KIC (Peradeniya) – Pending
Course structure and modules
- Fundamentals of Marketing (The Marketing Concept, Marketing Environment, Marketing Research)
- Economics of Business Enterprise, Profits and Loss, Profit optimization
- Relationship between design and marketing
- Local and International Fashion markets
- Consumer Behavior in Fashion Industry, Targeting, and Positioning
- Principles of Fashion and Retail Management
- Brand development, Financial Aspects of Marketing
- Marketing Strategies (Fashion show / Event production /Visual merchandising)
- Ethics for Marketing, Marketing Research
- Marketing Planning, Marketing Skills
Lecture Schedule
- Tuesdays and Wednesdays (5.30 pm – 8.30 pm)
Programme Fees
- Course Fee: LKR 48,000 + Registration Fee: LKR 2,000