Certificate in Fashion Marketing

NIBM

Department

Design
NIBM Programmes

Campus

Kirulapone / KIC /
NIBM Programmes

Level

Certificate
NIBM

Method

Full Time
NIBM

Duration

04 months

Commencement

  • KIC (Peradeniya) – Pending

Course structure and modules

  • Fundamentals of Marketing (The Marketing Concept, Marketing Environment, Marketing Research)
  • Economics of Business Enterprise, Profits and Loss, Profit optimization
  • Relationship between design and marketing
  • Local and International Fashion markets
  • Consumer Behavior in Fashion Industry, Targeting, and Positioning
  • Principles of Fashion and Retail Management
  • Brand development, Financial Aspects of Marketing
  • Marketing Strategies (Fashion show / Event production /Visual merchandising)
  • Ethics for Marketing, Marketing Research
  • Marketing Planning, Marketing Skills

Lecture Schedule

  • Tuesdays and Wednesdays (5.30 pm – 8.30 pm)

Programme Fees

  • Course Fee: LKR 48,000