Analytics for Business Managers

Department

Business

Campus

Colombo /

Level

Workshops

Duration

02 Days

ENTRY REQUIREMENTS

  • Business Managers of Advertising, Marketing, Retail, Banking, and Insurance Industries together with Professionals from the Data Science and Engineering disciplines can profit from content that employs a practical approach to the solution of a wide array of current and emerging business problems.

Commencement

  • Pending

Course structure and modules

  • Customer Analytics and Insight
  • Customer Profiling: Demographic, Geographic, Income & other industry-specific attributes
  • Segmentation: Cluster Analysis Techniques and their application to Customer Classification
  • Psychographic Profiling: Personality Profiling models and Techniques
  • Analytics & Customer Insight: Holistic view of Customer, Organizational & Market data
  • Business Modeling
  • Customer Life Time Value: Time Value of Money concepts & Discounted Cash Flow models
  • Index Creation: Customer Rating & Grading techniques for Decision Support Systems
  • Credit Risk Modeling: Principals of Risk Analysis and guidelines for model creation
  • Product Life Cycle Modeling: Growth and Decay curves, model estimation and fitting
  • Customer Loyalty and Rewards Schemes: Analytical approaches to managing Customer base
  • Statistics and Data Analysis for Analytics (Computer Lab Practical using Excel)
  • Descriptive Statistics: Probability Concepts, Measures of Centrality and Dispersion, Correlations
  • Distributions from Data: Derive Histograms, Ogives, Empirical Cumulative Distribution Functions
  • Goodness of fit: Chi-Square Test
  • Time Series Analysis: Trend, Seasonality, Cyclical Variation and Decompositions
  • Forecasting: Single/Multiple Regressions and Exponential smoothing
  • Social Network Analysis and Marketing
  • Introduction to Network Theory: Actors, Links, Random Walks, and Influence Diffusion
  • Graph Theory Applications: Social Graphs, Bipartite Graphs & their Properties
  • Measures of Centrality: Leaders, Followers, Gatekeepers, Communities
  • Quantification: Estimate values for Actors and Network attributes needed for Target Marketing
  • Target Marketing: Exploiting SNA for Product Placement & Advertisement Diffusion

Programme Fees

  • Course Fee: LKR 19,500