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Certificate In Fashion Marketing

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  • Category

    Certificate Courses
  • Duration

    4 months
  • Commencement

    Pending
To train participants in marketing fashion products in a competitive market. The participants will gain knowledge both in fashion design and marketing management.
  • Syllabus / Content

    • Fundamentals of Marketing (The Marketing Concept, Marketing Environment, Marketing Research)
    • Economics of Business Enterprise, Profits and Loss, Profit optimization
    • Relationship between design and marketing
    • Local and International Fashion markets
    • Consumer Behavior in Fashion Industry, Targeting and Positioning
    • Principles of Fashion and Retail Management
    • Brand development, Financial Aspects of Marketing
    • Marketing Strategies (Fashion show / Event production /Visual merchandising)
    • Ethics for Marketing, Marketing Research
    • Marketing Planning, Marketing Skills
  • Entry Requirements

    Professionals working in the fashion industry who plan to develop their marketing skills. Also ideal for the small and medium scale fashion entrepreneurs
  • Fee & Funding

    LKR 48,000
  • Methodology

  • Course Director(s)

    Mr.Chanuka Waththegama
  • Lectures & Practicals

    Tuesdays and Wednesdays (5.30 pm – 8.30 pm)

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Commencement
Dates

Full Time
Colombo
Kandy
Kurunegala
Matara
Galle
Kirulapone
31 2018-07
Weekend
Matara
Galle
Kirulapone
Colombo
Kandy
Kurunegala
Part Time
Colombo
Kandy
Kurunegala
Matara
Galle
Kirulapone