Advanced Diploma in Digital Marketing and Communication

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  • Category

    Diploma Programmes
  • Duration

    One Year
  • Commencement

    2017-08-00
After successful completion of the programme, participants should be able to:
1. Exhibit extensive theoretical and practical knowledge of digital marketing and communications.
2. Demonstrate capacities for creativity, transformation and interpretation.
3. Demonstrate a flexible and innovative approach towards new media communication methodologies and the digital society.
4. Understand their responsibility and relationship with their cultural environment and society.
  • Entry Requirements

    Persons related to Management functions, Satisfying the following Entry Requirements 1. Degree with one year working experience in the relevant field or 2. G.C.E AIL qualification with more than 3 years working experience or 3. Advanced Certificate in Marketing/Management offered by a recognized institute
  • Syllabus / Content

    • Principles of Marketing
    • Principles of Management
    • Consumer Behavior
    • Integrated Marketing Communication
    • Digital Marketing
    • Writing for Digital Media
    • Visual and Creative Studies for Design
    • Internet Technology & Web Designing
    • Web and Social Media Data Analytics
    • Business Ethics and Environment
    • Independent Study 
  • Fee & Funding

    LKR.130,000/- + Reg 2000/-
  • Methodology

    Lectures / Case Studies / Discussions / Exercises
  • Course Director(s)

    Mr. K. N.Tharanga (Colombo)
  • Lectures & Practicals

    0900h - 1600h

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Commencement
Dates

Full Time
Colombo
ON 2017-08
Kandy
Kurunegala
Matara
Galle
Weekend
Matara
Galle
Colombo
Kandy
Kurunegala
Part Time
Kandy
Kurunegala
Matara
Galle
Colombo