1. Degree
  2. Diploma
  3. Professional
  4. Certificate
  5. Workshops
  6. Foundation

 Social Media Marketing

Apply Online
  • Category

    Workshops and Seminars
  • Duration

    2 Days (consecutive)
  • Commencement

    Pending
At completion of the course, the participant will be able to: o Describe the social media marketing ecosystem o Illustrate social media impact on traditional marketing strategy o Review the social media marketing process o Review of the various social media platforms and purposes o Integrate social media marketing into the Integrated Marketing Plan to promote brand/company awareness
  • Syllabus / Content

    1.  How social media can change my business
      • Brief Introduction to Social Media and Social media Marketing
      • SWOT / Environmental analysis of your business
      • Aligning your business in the Social Media map
      • Social Media vs. Traditional media: Cost benefit analysis
      • The Legal side of Social Media: Copyright and Trademark Implications
      • Social media ethics: Dos and Don’ts in Sri Lanka context
    2. Social media marketing potential: Blogs, Twitter, You Tube etc
      • Professional blogging and micro blogging
      • Getting the best out of You Tube, Flicker and Instagram
      • Using Google Alerts and other Google Apps
      • Content creation, distribution, management and monitoring
      • Planning and Scheduling worksheets
      • Collaborative Marketing and Crowdsourcing
      • Consumer-generated content handling 
    3. Social media marketing: Facebook and LinkedIn
      • Creating Facebook groups and pages
      • Tips and Guides for popularising groups/pages
      • Content creation, distribution, management and monitoring
      • Public Relations, Reputation Monitoring, Crises Management
      • Paid Promotion: Ads and Contests
      • LinkedIn marketing: strengths and limits
      • Collaborative Marketing and Crowdsourcing
      • Consumer-generated content handling 
    4. Practical session (At NIBM computer labs)
      • Critical analysis of selected social media marketing efforts for their strengths and weaknesses. This exercise will provide an opportunity for participants to learn the trick of the trade firsthand.
  • Entry Requirements

    Marketing and IT professionals who believe the power of social media and want to use its strengths best in their marketing efforts. Also good for business and IT students.
  • Fee & Funding

    LKR. 14,000/=
  • Methodology

    Lectures / Practicals
  • Course Director(s)

    Mr. Chanuka Wattegama
  • Lectures & Practicals

    8.30 am - 4.30 pm

Let Us
Call You

Send us an Inquiry

We are ready to help you!


Commencement
Dates

Full Time
Colombo
1 2016-05
Kandy
Kurunegala
Matara
Galle
Kirulapone
Weekend
Matara
Galle
Kirulapone
Colombo
Kandy
Kurunegala
Part Time
Colombo
Kandy
Kurunegala
Matara
Galle
Kirulapone

School of BusinessYour path to a Degree in Management

School of Business