Foundation Course In Marketing Management (English)

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  • Category

    Foundation Courses
  • Duration

    10 Weeks
  • Commencement

    2017-09-22
Your entry point to become a full fledged marketer
  • Syllabus / Content

    1. Role of Marketing Management
    2. Marketing Environment & Marketing Information System
    3. Introduction to buyer behavior
    4. Segmentation, Targeting & positioning for competitive Advantage
    5. Designing and Managing Products and services
    6. Developing Pricing Strategies and Programs
    7. Designing and Managing value networks and channels
    8. Designing and Managing Marketing Communication
    9. Fundamentals of Marketing Planning
    10. New trends in Marketing
    11. Careers in Marketing
  • Entry Requirements

    School Leavers Students awaiting University Job Seekers
  • Fee & Funding

    LKR. 30,000/= Reg:LKR. 1,000
  • Methodology

    Lectures, Case Analysis, Group Work
  • Course Director(s)

    Ms.Chulani Senarathne (Colombo)
    Ms. P R W M M C Weerakotuwa (Kandy)
    Ms. E A Theja Deepani (Matara)
  • Lectures & Practicals

    0900 h - 1300 h (Weekend)

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Commencement
Dates

Full Time
Colombo
22 2017-09
Kandy
22 2017-09
Kurunegala
Matara
Galle
Weekend
Matara
Galle
Colombo
Kandy
Kurunegala
Part Time
Kandy
Kurunegala
Matara
Galle
Colombo