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Advanced Diploma in Marketing Management

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  • Category

    Diploma Programmes
  • Duration

    One Year ( Sundays )
  • Commencement

    2018-12-16
Colombo:
2018-09-16
Kandy:
2018-12-16
After successful completion of the program, participants should be able to:
  1. Explain concepts, theories and practices applicable to all aspects related to marketing
  2. Perform all activities related to the marketing function of an organization
  • Syllabus / Content

     

    1. Marketing Concepts
    2. Promotional Practice
    3. Economics of Business Enterprise
    4. Legal Aspects of Marketing
    5. International Marketing
    6. Understanding Consumer Behavior
    7. Marketing Planning
    8. Computer Based Management Information Systems for Marketing
    9. Financial Aspects of Marketing
    10. Salesmanship & Sales Management
    11. Management Theory & Practice
    12. Agricultural/Industrial & Service Marketing
    13. Marketing Research
    14. Industrial Agricultural & Service Marketing
    15. Quantitative Techniques
  • Entry Requirements

    1. Degree with one year working experience in the relevant field
    2. or
    3. G.C.E AIL qualification with more than 3 years working experience
    4. or
    5. Advanced Certificate in Marketing Management offered by a recognized institute
  • Fee & Funding

    LKR. 130,000/- + Reg2000/-


    Student loan facilities are available from BOC, NSB & NDB banks.
    Send us an inquiry to ask about payment plans and loan facilities.
    One of our team will contact you shortly.


  • Methodology

    Lectures/Discussions/Case Analysis/Presentations/Video Presentations/Role Plays
  • Course Director(s)

    Mr.J L P Fernando
    Ms. E A Theja Deepani
  • Lectures & Practicals

    0900 hrs - 1600 hrs

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Commencement
Dates

Full Time
Colombo
Kandy
Kurunegala
Matara
Galle
Kirulapone
Weekend
Matara
Galle
Kirulapone
Colombo
Kandy
16 2018-12
Kurunegala
Part Time
Colombo
16 2018-09
Kandy
Kurunegala
Matara
Galle
Kirulapone

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