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List of Programmes

Certificate in Digital Marketing

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Certificate in Digital Marketing” will be of interest to Marketers who wants to explore the world of digital marketing techniques and to beginners who want to learn modern techniques and methodologies of Digital Marketing and SEO.

Apply for the course
NIBM

Department

Computing
NIBM Programmes

Campus

Colombo /
NIBM Programmes

Level

Certificate
NIBM

Method

Part Time
NIBM

Duration

04 months

ENTRY REQUIREMENTS

  • Those who have sat for G.C.E O/L.

Commencement

  • Colombo Campus – 24th April 2021

Course structure and modules

  • Introduction to Marketing and Digital Marketing
  • Digital Marketing Channels
  • Creating initial digital marketing plan
  • Content management
  • SWOT analysis
  • Target group analysis
  • Search Engine Marketing
  • SEO Optimization
  • Website design & Management for Digital Marketing
  • Pay-per-click (PPC)
  • Setting up Google Adwords campaigns
  • Display Advertising
  • Social Media Marketing
  • Facebook Advertising
  • Business opportunities and Instagram options
  • Creating campaigns on LinkedIn
  • Analytics & Measuring Digital Media Success

Programme Fees

  • Course Fee: LKR 35,000 + Registration Fee: LKR 2,000