Certificate Course in Marketing Management

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organizational functioning, including the management of exchange processes between organizations and customers.

Department

Business

Campus

Colombo / Kandy /

Level

Certificate

Method

Full Time

Duration

03 Months

ENTRY REQUIREMENTS

  • After O/L students
  • School Leavers
  • Students awaiting University
  • Job Seekers

Commencement

  • Colombo Campus- 07th May 2021
  • Kandy Campus – 1st April 2021

Course structure and modules

  • Introduction to Business organizations & Business Management
  • Introduction to Business Management functions
  • Introduction to Marketing Management Function and Core Concepts
  • Evolution of Marketing
  • Challenges Face by Modern Marketers
  • Introduction to Marketing Management Process
  • New Developments in Marketing
  • Changes in Marketing Environment I – Micro
  • Changes in Marketing Environment II – Macro
  • Business and Environmental Analysis (PESTEL, SWOT)
  • Understanding Buying Behavior
  • Marketing Information System
  • Designing Marketing Mix – 4 Ps
  • Designing Marketing Mix – 7 Ps
  • Branding
  • Digital Marketing
  • Marketing Skills 1: Time and Self- Management
  • Marketing Skills 2: Personal Selling
  • Marketing Skills 3: Event Management
  • Marketing Skills 4: Business Writing
  • Marketing Skills 5: Business Presentations
  • Marketing Skills 6: Customer Care and Relationship Management
  • Marketing Skills 7: Work-Life Balance and Stress Management
  • Delivering Effective Sales Presentation – Individual Presentations

Programme Fees

  • Course Fee: LKR 30,000 + Registration Fee: LKR 1,000