Certificate Course in Marketing Management

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organizational functioning, including the management of exchange processes between organizations and customers.

NIBM

Department

Business
NIBM Programmes

Campus

Colombo / Kandy /
NIBM Programmes

Level

Certificate
NIBM

Method

Full Time
NIBM

Duration

03 Months

ENTRY REQUIREMENTS

  • After O/L students
  • School Leavers
  • Students awaiting University
  • Job Seekers

Commencement

  • Colombo – Pending

Course structure and modules

  • Introduction to Business organizations & Business Management
  • Introduction to Business Management functions
  • Introduction to Marketing Management Function and Core Concepts
  • Evolution of Marketing
  • Challenges Face by Modern Marketers
  • Introduction to Marketing Management Process
  • New Developments in Marketing
  • Changes in Marketing Environment I – Micro
  • Changes in Marketing Environment II – Macro
  • Business and Environmental Analysis (PESTEL, SWOT)
  • Understanding Buying Behavior
  • Marketing Information System
  • Designing Marketing Mix – 4 Ps
  • Designing Marketing Mix – 7 Ps
  • Branding
  • Digital Marketing
  • Marketing Skills 1: Time and Self- Management
  • Marketing Skills 2: Personal Selling
  • Marketing Skills 3: Event Management
  • Marketing Skills 4: Business Writing
  • Marketing Skills 5: Business Presentations
  • Marketing Skills 6: Customer Care and Relationship Management
  • Marketing Skills 7: Work-Life Balance and Stress Management
  • Delivering Effective Sales Presentation – Individual Presentations

Programme Fees

  • Course Fee: LKR 30,000 + Registration Fee: LKR 1,000