Certificate Course in Marketing Management
This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organizational functioning, including the management of exchange processes between organizations and customers.
Department
Business
Campus
Colombo / Kandy /
Level
Certificate
Method
Full Time
Duration
03 MonthsENTRY REQUIREMENTS
- After O/L students
- School Leavers
- Students awaiting University
- Job Seekers
Commencement
- Colombo – Pending
Course structure and modules
- Introduction to Business organizations & Business Management
- Introduction to Business Management functions
- Introduction to Marketing Management Function and Core Concepts
- Evolution of Marketing
- Challenges Face by Modern Marketers
- Introduction to Marketing Management Process
- New Developments in Marketing
- Changes in Marketing Environment I – Micro
- Changes in Marketing Environment II – Macro
- Business and Environmental Analysis (PESTEL, SWOT)
- Understanding Buying Behavior
- Marketing Information System
- Designing Marketing Mix – 4 Ps
- Designing Marketing Mix – 7 Ps
- Branding
- Digital Marketing
- Marketing Skills 1: Time and Self- Management
- Marketing Skills 2: Personal Selling
- Marketing Skills 3: Event Management
- Marketing Skills 4: Business Writing
- Marketing Skills 5: Business Presentations
- Marketing Skills 6: Customer Care and Relationship Management
- Marketing Skills 7: Work-Life Balance and Stress Management
- Delivering Effective Sales Presentation – Individual Presentations
Programme Fees
- Course Fee: LKR 40,000 + Registration Fee: LKR 2,000