Certificate Programmes
Certificate Course in E-Business and E-Marketing
E-commerce, E-marketing, Digital Marketing and Entrepreneurship are trending Marketing topics and highly demanding fields/professions in the Contemporary Business World. There are few such courses available in the present market for to obtain an understanding about these important concepts in one program, before they finalize in which field they want to be specialized. Recognizing this gap in the market, National Institute of Business Management pioneer in ICT and Business Management Education in Sri Lanka, has come up with this initiative for those who likes to enter in to these three fields to develop the required basic knowledge and skills and anyone who interested to learn about any of these fields as an added qualification.


Department
Business

Campus
Rajagiriya /

Level
Certificate

Method
Full Time

Duration
03 MonthsENTRY REQUIREMENTS
- GCE O/Ls
Commencement
- Colombo – October 2023
Course structure and modules
- Introduction to E-Business & Future of E-Business
- Introduction to Entrepreneurship
- How to Form an E-Business (Business Registration)
- STP and Marketing Mix for E-Business
- Mastering Creativity and Innovation
- Digital Entrepreneurship & New Trends
- E-Business and Supply Chain Management
- Payment Systems in E-Business
- Security Aspect in E-Business
- People Management in E-business
- Legal Aspects/Ethics in E- Business
- Finance and Investments in E-Business
- E-Sales and Marketing for E-Business
- Social Media Marketing & Planning
- Social Engine Optimization (SEO)
- Content Marketing
- Digital Strategy for E-Business
- Platform Strategy in E-Marketing
- Digital Customer Relationship Management (Personalization)
- Analytics and Reporting
Programme Fees
- Course Fee: LKR 40,000 + Registration Fee: LKR 2,000