Events create opportunities for people to connect with an area, spend time together, celebrate and experience the diversity of cultures and foster creativity and Innovation. They allow a community to come alive and provide an opportunity for a Destination to showcase its tourism experience and increase economic activity. Events contribute significantly to community building, lifestyle and leisure Enhancement, cultural development, tourism promotion and increased visitation, Volunteer participation, fundraising and economic development. Most importantly, Events create a sense of fun and vibrancy, resulting in a strong sense of community Connectivity, pride and a sense of place.

Advanced Certificate of Event Management is to make participants understand the concept of event management, study the different types of events conducted in the global and local context, to analyze the role of creativity in event management and Experiential Designing. By focusing on the various types of event management structures and the impact of Experiential Designing for the event management industry.