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Prospectus



Foundation Course In Marketing Management (English)



Category:
Category:Foundation Courses
Objectives & Benefits:
Objectives & Benefits:Your entry point to become a full fledged marketer
Entry Requirements:
Entry Requirements:School Leavers Students awaiting University Job Seekers
Syllabus / Content:
Syllabus / Content:
  1. Role of Marketing Management
  2. Marketing Environment & Marketing Information System
  3. Introduction to buyer behavior
  4. Segmentation, Targeting & positioning for competitive Advantage
  5. Designing and Managing Products and services
  6. Developing Pricing Strategies and Programs
  7. Designing and Managing value networks and channels
  8. Designing and Managing Marketing Communication
  9. Fundamentals of Marketing Planning
  10. New trends in Marketing
  11. Careers in Marketing
Duration:
Duration:10 Weeks
Lectures & Practicals:
Lectures &  Practicals:0900 h - 1300 h (Weekend)
Medium:
Medium:English
Methodology:
Methodology:Lectures, Case Analysis, Group Work
Fee:
Fee:LKR. 30,000/= Reg:LKR. 1,000
Course Director(s):
Course Director(s):Ms.Chulani Senarathne (Colombo)
Ms. P R W M M C Weerakotuwa (Kandy)
Ms. E A Theja Deepani (Matara)

Availability & Commencement

IntakeColomboKandyKurunegalaMataraGalle
Full Time 12017-08-312017-02-20---
Full Time 2-----
Full Time 3-----
Weekend 1-----
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Part Time 1-----
Part Time 2-----
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