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NIBM Prospectus 2013 - Online Version |
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Select the type of Programme
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| Course
Name: |
Advanced Diploma in Marketing Management ( English ) |
| Scheduled
For: |
November 2013 |
| Objectives: |
After successful completion of the program, participants should be able to:
* Explain concepts, theories and practices applicable to all aspects related to marketing
* Perform all activities related to the marketing function of an organization |
| For
Whom: |
* Degree with one year working experience in the relevant field
or
* G.C.E AIL qualification with more than 3 years working experience
or
* Advanced Certificate in Marketing Management offered by a recognized institute |
| Content: |
* Marketing Concepts
* Promotional Practice
* Economics of Business Enterprise
* Legal Aspects of Marketing
* International Marketing
* Understanding Consumer Behavior
* Marketing Planning
* Computer Based Management Information Systems for Marketing
* Financial Aspects of Marketing
* Salesmanship & Sales Management
* Management Theory & Practice
* Agricultural/Industrial & Service Marketing
* Marketing Research
* Industrial Agricultural & Service Marketing
* Quantitative Techniques |
| Duration: |
One Year ( Saturdays ) |
| Timing: |
0900 hrs - 1600 hrs |
| Medium: |
English |
| Methodology: |
Lectures/Discussions/Case Analysis/Presentations/Video Presentations/Role Plays |
| Fee: |
LKR. 98,000/- + Reg 2000/- |
| Location: |
Colombo |
| Director: |
Mr. J.L.P. Fernando |
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